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New travel guide by SMRT January 9, 2010

Posted by hafizbam in Miscellaneous, SMRT, Something New.
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Explore Singapore with SMRT Buses

SMRT's latest travel guide for Yishun/Sembawang

The red-coloured individual bus service guides may no longer be as frequently updated and freely distributed within the SMRT network. However, the company has recently released a new form of travel guide aimed at increasing its bus ridership.

Titled “Explore Singapore with SMRT Buses”, the guide comes in the form of a stapled booklet with a striking pink cover. The first edition features services from Yishun and Sembawang which can get you to various attractions including Sentosa, Bottle Tree Park and St Andrew’s Cathedral. The guide also gives a short history of Yishun and Sembawang within the content page and ends off with a suggested one-day itinerary and feedback form.

And just like the town guides, SMRT has made sure that those who cannot get their hands on one of the printed copies can still get them from the comfort of their homes – online that is. The guide itself is advertised on the homepage of SMRT’s website and can be accessed here.

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