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Premium bus service 586 returns… in Yishun! October 25, 2009

Posted by hafizbam in Bus, Express Coach, Premium Bus, Private operators, Something New.
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SBS Transit is now no longer the only bus operator providing premium bus services in Yishun town. Private bus operator Bus Hub Services Pte Ltd has been running a new route from the estate to the CBD on weekday mornings, soon after gaining approval from the Public Transport Council (PTC) in April 2009.

In true Bus Hub style, the service has been dubbed the Yishun Express and interestingly, officially numbered 586. Some Bukit Panjang residents may recall seeing a bus service with the same number running in their estate some months back. That was the SMRT Buses version of 586, which got scrapped due to low demand (and why wouldn’t it, paying 4 bucks to get to Jurong East just isn’t worth it!). So if this reborn 586 does succeed, it would definitely be a snub at SMRT, especially so when the service is running in their traditional operating territory!

Just like its two other premium bus services 562 and 576, Yishun Express 586 targets the residents of private housing who are more likely to work in a downtown office as compared to the typical HDB dweller. Along the way however, it does serve a bit of the Yishun HDB crowd missed out by SBS Transit’s 558 and 559.

The route starts at Canberra Drive serving residents of Yishun Sapphire and Yishun Emerald, calling at the bus stops outside the Darul Makmur Mosque and Yishun Community Library soon after. From there it proceeds to pick up passengers from the Lilydale, Shaughnessy and Orchid Park condominiums before heading to Sembawang and Upper Thomson Roads to fetch those residing in Springside and Springleaf estates. From there, the bus cruises along the expressways down to City Hall, Shenton Way and ending at the stop opposite Hong Lim Complex along Upper Cross Street.

If demand from SMRT’s 587* is anything to go by, this service should have a ready pool of customers, especially so when its coverage in the city area is much greater than the simple Shenton Way-only offerings. Again, this can only happen if the targeted crowd knows about Yishun Express’ very existence since private operators rarely display their bus service information at bus stops. *(SMRT’s 587 is also a premium route targeting those from the LaCasa, Rosewood, Casablanca and Woodgrove private housing, serving pockets of HDB residents along the way.)

And yes, the total journey time for Yishun Express end-to-end is only an hour at most as stated in their website. A flat fare of $4 per trip is payable, though regular commuters can save up by purchasing the monthly booking at $80. And for a limited time only, Bus Hub is offering an introductory monthly booking discounted fare of only $70.

More information can be found in Bus Hub’s website.

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