Ride Free with SMRT October 22, 2009Posted by hafizbam in Miscellaneous, SMRT, Transport Events.
Tags: promotion, public transport, Ride Free with SMRT
The promotions just keep coming one after another.
The latest by SMRT is the Ride Free with SMRT promotion which kicked off on 16 October 2009. This comes just after it ended the Go Green With SMRT campaign a few weeks back.
Similar to past promotions, all you have to do to qualify for the prizes offered is to simply ride SMRT trains, LRT and buses which will give you one chance per trip. Ride an SMRT taxi and submit your receipt to earn 3 chances per trip. And if you do not travel with SMRT often, just shop within the SMRT network as every $10 will get you one chance.
And if you want to increase your winning chances, simply register your ez-link CEPAS cards online at https://www.ridesmrtandwin.com/index.aspx!
The prizes this time round though are not as exciting as per previous promotions, but are more practical for the regular commuter. Two persons will stand to win six months free travel with SMRT every month and 10 others can earn $20 SMRT vouchers. The grand draw to be held in June 2010 will see four lucky people walking away with $1000 worth of SMRT vouchers and three years free travel with SMRT. That certainly beats a one-off overseas holiday prize! You may also want to try your luck at the seven monthly on-the-spot draws where $20 SMRT vouchers will be given away.
What is not widely known about these SMRT promotions though, is that they actually compete with other marketing campaigns by other transport operators worldwide. For instance, the last “Escape with SMRT” promotion managed to beat 60 other public transport marketing campaigns from Asia, Australia, Latin America, North America and Europe for a spot as a finalist in the 4th International Association of Public Transport (UITP) Marketing Awards. SMRT won the Best Printed Campaign award under the Public’s Choice category.