Quiet end for private premium bus services May 25, 2009Posted by hafizbam in Premium Bus.
Tags: Premium Bus, private bus operator
As sudden as they had started, some premium bus services (PBS) run by a number of private bus operators had been discontinued owing to insufficient demand.
Examples include Tong Tar’s service 582 from Jurong East to NTU and Premier Rent-A-Car’s 568 from Orchard Road to Queenstown.
The trend does not come at a surprise, given that some operators have just been taking advantage of this PBS scheme to run normal trunk bus services – only at a much higher price. This, of course, fell out of favour with commuters, especially so given the availability of alternative modes of cheaper transport, as well as the level of comfort provided onboard the buses (small private operators tend to run older buses).
However, there are also routes that have turned out to be a success thanks to the ability of the private operators in serving certain areas with niche demand, with the most successful being routes running from less well-served private housing estates direct to town. Bus Hub for instance, operates two of such services – from Seletar and Yio Chu Kang – even offering monthly fare packages which are more value for money.
Regardless, activity in the premium bus market seemed to have cooled down in recent months, suggesting possible saturation by the many premium services already running the roads today.